About Us

Pronto was founded in 2006 by Chnanon Sachdev with a simple vision: to introduce products with authenticity, character, and lasting relevance.

From the beginning, Pronto has never been defined by a single category or era. While heritage craftsmanship remains an important part of what we do, we are equally drawn to brands that express originality in different ways through design, concept, or perspective.

This is reflected in our selection, where traditional makers sit alongside modern brands that challenge conventions. What connects them is not age or origin, but a shared sense of purpose and individuality.

In 2024, following a difference in vision, Chnanon Sachdev established Pronto Original to continue this path independently. Pronto Original represents the continuation of the founding philosophy a commitment to originality, timeless design, and thoughtful curation, alongside the development of in-house products.

Clarification

Pronto Original is founded and led by the original creator of Pronto (est. 2006), later known as Pronto Denim.  
It operates independently and is not affiliated with other businesses using the “Pronto” name.

We remain committed to the values that defined Pronto from the beginning originality, integrity, and respect for the craft.